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What is marketing? Concepts and Evolution
Since the Industrial revolution in late 1700 till mid 1950s, the firms were primarily focused to large scale production of standardized goods i.e they emphasized on producing goods only to find people to purchase them. There was least emphasis on user needs and wants. After 1950s, manufacturers shifted their focus on understanding needs & wants, offering customization, prioritizing quality over quantity. When products are offered keeping user needs and wants at center, is what forms the foundation of marketing.
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What is Management? Concepts, Functions, Roles and Managerial skill
Management is the set of planning & actions organizations undertake in order to decide and meet objectives. This includes planning & organizing resources, assets, directing the workflows towards achieving desired outcome.
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Which is better option? An Executive MBA after 5 years of work experience or pursuing a full time MBA
Full time MBAs are often considered to be gateway to high paying white collar job. While this remains to be in wish list for many, affordability and opportunity doesn’t always works in favor. That paves the way to Executive MBA, quite popular and regarded as to be next alternative to working professional,
Is MBA still relevant in the age of AI?
By 2030, according to World Economic Forum 2025 report on Future of Jobs, 41% of global companies are considering reducing their workforce, paving the way for AI-powered solutions. That is translating into loss of whopping 92 million jobs worldwide. However, this change is going to offset job growth as well. By 2030, 78 million of […]
What is the job prospect after clearing NTA-NET exam in Management / Commerce?
Here are the range of employment opportunities on offer to any NTA-NET JRF awardee. NTA-NET stands for National Eligibility Test conducted by National Testing Agency to determine eligibility of being recruited as Assistant Professor. The top rankers are awarded Junior Research Fellowship (JRF) making them eligible for prestigious scholarship to pursue research-oriented activities. All those […]