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What is marketing? Concepts and Evolution
Since the Industrial revolution in late 1700 till mid 1950s, the firms were primarily focused to large scale production of standardized goods i.e they emphasized on producing goods only to find people to purchase them. There was least emphasis on user needs and wants. After 1950s, manufacturers shifted their focus on understanding needs & wants, offering customization, prioritizing quality over quantity. When products are offered keeping user needs and wants at center, is what forms the foundation of marketing.
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